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FHA-HERO Facts - About Our Name

Using the acronym FHA-HERO with the tag-line Building Strong Leaders for Families, Communities, and Careers gives members a great opportunity to reinforce that our powerful student organization has been helping young people become leaders for more than 60 years!  Tell everyone you know about FHA-HERO and the way we have changed with the times to a broader focus on career and leadership development, community involvement, and member recognition, as well as family  concerns and managing work and family life. Our name, FHA-HERO: The California Affiliate of FCCLA, has an important meaning to our former members, parents, business, industry, community leaders, school officials, and legislators.

California  officers, members, and advisors have expressed a strong desire to retain the name, FHA-HERO. Though the national organization changed its name some years ago from Future Homemakers of America, Inc. to  FCCLA, Inc. (Family, Careers and Community Leaders of America), California chose to retain the name, FHA-HERO for the State Association. In 2011, delegates to the Annual State Leadership Meeting voted to modify the FHA-HERO name to clarify that it is affiliated with FCCLA at the National Level. The questions and answers provided, below, will help you better explain the mission, vision, and program of FHA-HERO: The California Affiliate of FCCLA.

Why do California’s members and advisors favor keeping the name FHA-HERO?

1.  State legislation provides funding for FHA-HERO and Home Economics Careers and Technology. To change names recognized by legislators may jeopardize future funding.

2.  There  is a desire to retain the identity of an association that has provided a strong leadership and career development program. The loss of an established identity would jeopardize the support of former members, alumni, and business and industry.

3.  Marketing principles indicate that it is easier to change an image than to re-establish an identity. The fact that other career technical student organizations dropped the full title but retained initials that were easily recognizable (e.g.: Future Farmers  of America now uses FFA; Distributive Education Clubs of America now  uses DECA; and Future Business Leaders of America is now referred to  only as FBLA.) speaks to the value of this principle.  All of these associations are increasing their  memberships. The FHA-HERO has a well-established image as an organization of pre-professionals who are serious about their career goals.

What name should chapters use?

Under state bylaws, certified chapters of our State Association may use the name, FHA-HERO, or the name, FHA-HERO: The California Affiliate of FCCLA.  Chapters are also encouraged to use the tagline  "Building Strong Leaders for Families, Careers, and Communities," to further clarify this mission and vision of our organization.

In  the 1970’s the State Association changed its name from California Association Future Homemakers of America to California Association Future Homemakers of America-Home Economics Related Occupations. This was done because of a new focus on career preparation programs, thus resulting in a dual-faceted program: personal and family development and career development.  In the 1980’s the State Association began omitting reference to the full name in selected documents. Thus, in many communications, the association was listed as California Association FHA-HERO. This was done at the request of state officer teams in order to decrease the emphasis on the word "homemaker" and increase the emphasis on leadership and career development.

How do we respond to the comment, "I heard that FHA changed its name?"

A  possible response follows: "Yes. At the national level the name has changed to FCCLA. The California Association chooses to continue using the highly recognized acronym, FHA-HERO instead of FCCLA. The reason for this is that members and advisors want to retain its established identity and expanded focus on careers, personal and family development, community service, member recognition and leadership, while the national organization is choosing to focus on emerging societal issues rather than career and leadership development as an integral part of Home Economics Careers and Technology Education."

What is the focus of FHA-HERO: The California Affiliate of FCCLA?

FHA-HERO : The California Affiliate of FCCLA has a strong focus on developing career  and leadership skills for members to be successful in personal and family life and careers. This is accomplished through activities which are integral to Home Economics Careers and Technology education; both Consumer and Family Studies and Home Economics Related Occupations courses and programs. FHA-HERO leadership and career development activities assist students in developing and refining skills to prepare for their roles as family members, workers, and citizens.

FHA-HERO: The California Affiliate of FCCLA is the pre-professional organization for secondary students enrolled in Home Economics Careers and Technology programs in grades 6-12. As FHA-HERO members, students are able to sharpen their personal leadership and career skills by participating as members and officers in competitive recognition events and through community service.

In  what ways is FHA-HERO: The California Affiliate of FCCLA different from the other career technical student organizations? (FFA, DECA, FBLA, HOSA, and Skills USA)

All  of the career technical student organizations provide a strong focus on career and leadership development, as well as citizenship and service in the community. However, the Home Economics Careers and Technology curricula and FHA-HERO uniquely focus on preparing for living as well as earning a living and has broad appeal for students.

What is the advantage of using the tag line?

Using  the acronym FHA-HERO with the tag-line Building Strong Leaders for Families, Careers, and Communities gives members a great opportunity to reinforce that our powerful student organization has been helping young people become leaders for more than 60 years!  Tell everyone you know about FHA-HERO and the way we have changed with the  times to a broader focus on career and leadership development, community involvement, and member recognition, as well as family concerns and managing work and family life.

Our name, FHA-HERO: The California Affiliate of FCCLA, has an important meaning to our former members, parents,  business, industry, community leaders, school officials, and  legislators.

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